Owned the evolution of three B2C platforms (provider-facing and patient-facing) over three years.
Vetted designs through usability labs and iterated based on user feedback.
Delivered pixel-perfect assets and high-fidelity prototypes to engineering teams.
Redesigned client sign-up and onboarding process, decreasing wait time by 24 hours and increasing completed registrations by 40%.
Developed design systems and interactive components focused on accessibility across desktop and mobile apps.
Evolved Marvin’s design principles, style guidelines, and brand assets to establish a distinctive and innovative visual language.
KitelyTech
Lead Product Designer 📱💻
2020-2021
Facilitate UX decision-making by conducting user research/interviews/testing, competitive analyses, and usability labs.
Deliver user flows, wireframes, high-fidelity designs, prototypes, and pixel-perfect assets for dev teams and clients.
Develop engaging brands and complex design systems.
Collaborate closely with product managers and product designers on timelines, objectives, deliverables, and feedback.
Lifecycle Insights
UX/UI Designer 💻
2020
Transformed an introductory analysis survey into a functional web app by conducting market and user research, defining user flows and information architecture, and creating wireframes and visual designs.
Delivered individually branded high-fidelity prototypes of the platform to various clients.
Wrap Media
UX/UI Designer (Contract) 💻
2019 – 2020
Combined multiple product concepts into an enterprise web app that includes management/administrative systems, customized send/build functionalities, data visualization, and API integration.
Collaborated with marketing to realize business goals in a lean start-up environment.
Worked closely with the engineering team, leading product design efforts and delivering high-fidelity designs.
Provided visual designs and graphic assets for product and marketing announcements.
Pidge Post
Product Designer (Contract) 📱
2019
Built wireframes, visual designs, and hi-fi prototypes to streamline the onboarding process and returning user experiences of mobile app MVP.
Converted existing style guide into a design system for use in development and marketing across web pages and mobile platforms.
Created visual assets and illustrations.
Found It Digital
Web/UI Designer 📱💻
2019
Collaborated with engineer, marketing, and design teams in an agency setting to deliver brand identities and responsive web designs to e-commerce companies and small businesses.
Dream Project
UX/UI Design 📱💻
2019
Created responsive website redesign, refocusing the IA to key actions, and expanding in-site features.
Completed A/B user testing to provide design solutions that improved user experience and usability.
Tailored prototypes and visual designs to reflect the updated brand and style guide.
